Its not a unique idea, but one that everyone on the Central Coast understandsCall something 805 and it means local. As a regional craft brewer Firestone has always known that the closer the beer is to where it was brewed, the fresher it is. In fact since 1996 their brewery has been built on fresh, local beers for the Central Coast. so they created a beer for the 805.Visit Firestone Walker for more information.