Jose Cuervo Reserva De La Familia 2023 Tercerunquinto Collective Edition

As part oftheir ongoing support of Mexican culture, the Jose Cuervo family commissions a Mexico-based artist to design original artwork for the collectors box each year.

The 2023 collectors box is the latest edition of custom art, titled Structuring a Landscape, designed by Mexican artists Gabriel Czares Salas and Rolando Flores Tovar of the Mexico-based Tercerunquinto Collective (translates into English roughly as a third of a fifth) founded in Monterrey, Mexico, in 1998.

The Tercerunquinto Collective were selected as this years artist collaborators due to their meticulous art process that involves heavy field research. To create this years box, the Collective first visited Tequila, Mexico the birthplace of the iconic spirit and home to Jose Cuervo to understand the most recognizable parts of the agave landscape.